A Belgian multinational active in the consumer goods wishes to increase its portfolio of products with a solution which will enhance the customers experience. This would allow the company to broaden its current range of products which clients can choose from.

With such an aim, the company is looking for non-bleach whiteners compounds or devices bringing breakthrough whitening benefits with daily use safety profile.
Advantages and innovation
Technical Specification or Expertise Sought
The company is looking for:

• Compounds or devices that:

- Are non-peroxide technologies with the ability to formulate into conventional oral care products
- Whiten teeth (-Ab* more than 2 in 3 to 7 days or -Ab* more than 1 in 1 day)
- Remove or render colorless all surface stain fairly rapidly (in less than 1 week)
- Must result in homogeneous tooth color
- Are able to provide long lasting and noticeable whitening benefits over an extended period

• Product FORM could include
- Paste
- Rinse
- Tooth strip

• Preference is for technologies where :

- Relevant technical data exists
- Consumer acceptance has been demonstrated
- Stability and compatibility data has been shown with common oral care ingredients
- Human safety has been confirmed or material is GRAS (Generally Recognized As Safe)
- Patent protection is in place
- Granted or filed patent applications are preferred

The company is NOT interested in:
- Efficacy data without positive controls
- Delivery of actives that would require an extensive safety and regulatory approval process