The German startup is an emerging player in the growing connected toys market, drawing on expertise in user experience (UX) design and the development of stories and narratives. The company develops innovative interactive toy that combines immersive storytelling, sensor-based technology and eco-friendly design.

The company’s primary activity revolves around the development of a sensor-enabled playmat to offer children a screen-free, interactive storytelling experience. By moving physical figures on the playmat, players activate logic-based audio narratives that branch according to the child’s decisions. This unique interplay of physical movement and digital storytelling encourages creativity, active learning, and collaboration—filling a gap in the market for high-quality, educational entertainment products that are neither solely digital nor purely analog.

Future expansions will introduce new storylines, characters, and interactive features, ensuring that the German company remains on the cutting edge of educational and entertainment technology.

They are currently seeking a production partner to collaborate on testing and finalizing the necessary steps to manufacture the complete product. This includes two main components:
(1) A robust, injection-molded plastic housing that also includes a soft or padded outer layer to ensure child-friendly durability. This housing will contain the microcontroller, batteries, speakers, buttons, and the interface for connecting to the playmat. A potential partner should be able to incorporate the electronics into the plastic housing.

(2) Using high-frequency (HF) welding on soft TPU material, the playmat features integrated wiring and small PCBs placed at specific points. Each PCB holds sensors and an LED.

The company’s goal is to create a high-quality, scalable product that meets safety standards and delivers a seamless, immersive play experience for children.

A development and manufacturing partner under a commercial agreement with technical assistance is sought.
Advantages and innovation
At the core of the company’s unique selling proposition is the integration of physical interaction, immersive storytelling, and expandable technology. Interchangeable surfaces and add-on packs enable new story worlds, updated figures, and fresh content to keep the experience engaging and adaptable over time. This modular approach, combined with the potential for sustainable materials, sets the product of the German start-up apart from conventional toys by offering a customizable, long-lasting solution that minimizes screen dependence and fosters imaginative play.
Technical Specification or Expertise Sought
• Central Audio Box: Incorporation of the ESP32 microcontroller, batteries, speakers, and buttons in a robust housing (injection-molded or similar).
• Sensor-enabled playmat: High-frequency welding on soft TPE (or similar) material, with wiring and PCBs integrated at specific points.
• Soft outer padding is mandatory to ensure a safe, impact-resistant design.
• CE and REACH compliance is desired.
• Any color pigments, additives, or coatings used must meet child-safety requirements (e.g., non-toxic and free from hazardous substances).